infrastructure > sales & distribution
BE's Strategy Sales and Distribution is the backbone for any business. The distribution department plays a vital role in the success of the company. Sales and distribution strategies are essential for taking a new product beyond its introduction phase, increasing market share and maximizing potential.

BE's committed and hard working Distribution Department supports the Marketing team by ensuring the timely availability of finished goods in the market. As we are leaders in the Vaccine Market, the Distribution Department makes that extra effort in specially packing and forwarding goods to the highest standards.

Sales & Distribution operates as an extended arm of the Finance department and co-ordinates various services in support of the Marketing Department. The Marketing Department in turn ensures the redistribution of finished goods to end users through Authorized Stockists spread across the nation, getting the most out of the distribution.

Marketing Services plays a key role in

•  The appointment of CFAs and Stockists

•  Timely settlement of customer claims

•  Optimum Customer satisfaction

•  Attending to customer's queries

BE's Network The department has four Zonal Representatives with the objective of providing efficient services to internal and external customers and the CFA's. These representatives act as Internal Auditors, visiting all the CFA's periodically. This has led to improved CFA performance.

The company operates with

•  25 carrying and forwarding agents

•  Approximately 15,000 authorized Distributors across the country