| BE's
Strategy Sales and Distribution is
the backbone for any business. The distribution
department plays a vital role in the success
of the company. Sales and distribution strategies
are essential for taking a new product beyond
its introduction phase, increasing market
share and maximizing potential.
BE's committed and hard
working Distribution Department supports
the Marketing team by ensuring the timely
availability of finished goods in the market.
As we are leaders in the Vaccine Market,
the Distribution Department makes that extra
effort in specially packing and forwarding
goods to the highest standards.
Sales & Distribution operates as an extended arm of the Finance department and co-ordinates various services in support of the Marketing Department. The Marketing Department in turn ensures the redistribution of finished goods to end users through Authorized Stockists spread across
the nation, getting
the most out of the distribution.
Marketing Services plays a key role in
• The appointment of CFAs and Stockists
• Timely settlement of customer claims
• Optimum Customer satisfaction
• Attending to customer's queries
BE's Network
The department has four Zonal Representatives
with the objective of providing efficient
services to internal and external customers
and the CFA's. These representatives act as
Internal Auditors, visiting all the CFA's
periodically. This has led to improved CFA
performance.
The company operates with
• 25 carrying and forwarding agents
• Approximately 15,000 authorized Distributors across the country | 
